Mock-Toy Commercial | 2025
📦 Programs Used: Illustrator
A playful, character-driven logo designed for a fictional toy brand. Developed to capture the mischievous, collectible spirit of the “Pocket Goblins” concept, with bold shapes and vibrant colors that feel at home in children’s entertainment and packaging.
Logo & Brand Identity | 2025
📦 Programs Used: Illustrator
Developed a cohesive visual identity for a fictional ice cream brand, exploring logo design, color palette, and application mock-ups. The project emphasizes clarity, scalability, and playful yet approachable aesthetics, using soft pastels to reflect the brand’s friendly personality. This work demonstrates a disciplined approach to typography, vector-based design, and consistent branding across different contexts.
RenderByWes | 2025
📦 Programs Used: Illustrator
Created a unified personal brand identity by exploring multiple logo iterations to test composition, scalability, and legibility across various formats. A practical application mock-up illustrates how the logo could appear in real-world scenarios, highlighting a structured approach to clean vector design and consistent visual branding.
Vector Graphic for TV Commercial | 2025
📦 Programs Used: Illustrator
Developed a cohesive personal brand identity and vector graphic for a TV commercial aired in Cincinnati for DogTown. Created multiple logo variations to optimize composition, scalability, and readability across different contexts. An application mock-up demonstrates real-world usage, highlighting a disciplined approach to typography, vector-based design, and consistent visual identity.
Logo & Mascot Design | 2025
📦 Programs Used: Illustrator
For an upcoming short film, Board to Death, I designed a logo and mascot for a fictional pizza brand, Gnome Slice Pizza. The concept features a whimsical gnome character wearing a pizza-shaped hat, combining playful illustration with clean, scalable branding. This exercise demonstrates my approach to character-driven logos, vector illustration, and creating cohesive, visually engaging brand identities that can exist within a narrative world.
Logo & Mascot Design | 2024
📦 Programs Used: Illustrator
Developed a clean, versatile logo for Framed Goose Visuals, focusing on balance, readability, and scalability across digital and print applications. The mark combines illustrative and typographic elements to establish a cohesive visual identity, demonstrating a disciplined approach to vector design, composition, and brand storytelling.
Logo & Mascot Design | 2024
📦 Programs Used: Illustrator
Explored an alternate brand identity for the company now known as Framed Goose Visuals. The logo features a stylized goose honking with wings outstretched, emerging from a camera lens. Designed entirely in vector format, this concept emphasizes motion, energy, and playful storytelling while maintaining clarity and scalability across applications.